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To stay at the forefront of the ever-evolving world of marketing, B2B businesses need stay up to date with a fast changing digital marketing landscape. Digital is key, and the pace of change continues to accelerate.
Keep up to date with the latest trends in this B2B Marketing Digital Summit, where expert speakers will cover key subjects from email automation to data security and everything in between.
To get FREE on-demand access, register now.
Speakers & Sessions
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Session: 5 advanced LinkedIn strategies for B2B lead generation
Agnieszka Szrubkowska
Managing Director
Gian Luca Ponti
Digital Strategy & Analytics Director
Web Behaviour Specialists
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Even though LinkedIn is the most popular social media platform for B2B marketers, it has become an effective tool for generating B2B leads that many businesses haven’t explored. According to the latest stats, LinkedIn’s lead conversion rates are 3x higher than other major ad platforms but only 10% of B2B marketers are investing in LinkedIn.
In this session Agnieszka and Gian will share share 5 advance LinkedIn strategies to generate leads more effectively for B2B brands.
Session: From Lead to Experience Nurturing
Andy Rice
Director of Demand Generation
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Delivering a customised experience is just as important as the product and service you’re offering. Personalised experience nurturing can increase lead engagement by 57% and conversion by 63%.
Andy will dive into personalisation and how to deliver an all-encompassing brand experience. While capturing a lead is great, if they don’t receive relevant, nurture experiences, they might lose interest.
Segmenting your audiences based on digital behaviours empowers you to deliver relevant content and messaging that speaks to your target audiences. With Marketing Automation, you can cater to each contact’s unique needs and interests at a moment’s notice, supporting their buyer journey at every turn.
Session: The UK data reform: What a marketer needs to know
J Cromack
Product Evangelist
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The UK Government’s consultation UK Data Reform: A New Direction, will impact the way businesses meet data protection regulations and use customer / client data, but how much? Save time swotting up on the proposed changes and listen to a marketer’s interpretation of the consultation to quickly grasp how it will affect your future marketing activities
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Session: Content Atomisation: How it saves time, costs less, and lasts longer
Kitty Newman
Director
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Content atomisation is the practice of breaking larger longform pieces of content, such as podcast episodes or video interviews, down into smaller, shorter posts for different social media platforms. Join Kitty and Captain Content with their atomising ray gun as they show you how to build up your bank of content efficiently, effectively and at a low cost.
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Session: What is the real new normal, and how does it impact your lead generation?
Richard Ingilby
Client Growth Manager
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As we continue to bed into this new normal, we can start to get to grips with what Covid-19 has actually changed around the world. Rich will use real search and site data to show how behaviours really have changed, and how these impact your lead-generation campaigns.
Richard will cover the broad trends, from how you can find what is the right time to approach your customers, to what the B2B customer journey looks like post-Covid. Leave with data-backed insights into what the real new normal looks like for B2B and how you can use it