Welcome to the B2B Marketing Leaders Summit!
The marketing world is undergoing a profound transformation, driven by rapid technological advancements, shifting consumer behaviours, and the growing influence of digital platforms.
Senior marketing leaders must now navigate a complex digital ecosystem, leveraging social media, artificial intelligence, and personalized content to engage with increasingly discerning buyers.
The B2B Marketing Leaders Summit will provide a platform for professionals to explore the latest trends, technologies, and strategies reshaping the way brands connect and inspire their customers.
In addition to the keynote speaker programme the delegates will have access to a range of different experts and subject areas split into two tracks:
Innovation and Technology Track:
- Data-Driven Strategies: Explore the latest advancements in marketing analytics, artificial intelligence, and machine learning. See how to harness data to make informed decisions, personalize customer experiences, and optimise campaign performance.
- Emerging Technologies: Discover the impact of emerging technologies such as augmented reality, social commerce, and blockchain on marketing strategies. Discuss practical applications and case studies showcasing successful integration.
- Digital Transformation: Examine strategies for navigating the digital landscape, including the integration of marketing technologies, omnichannel marketing, and the role of automation in streamlining processes.
- Cybersecurity and Privacy: Address the increasing importance of cybersecurity and data privacy in marketing. Discuss best practices for safeguarding customer information and maintaining trust in an era of heightened customer concerns.
Brand and Customer Experience Track:
- Brand Development and Storytelling: Explore effective brand-building strategies, emphasizing the importance of a compelling brand narrative. Discuss how senior marketing leaders can create and communicate a brand story that resonates with diverse audiences.
- Customer-Centric Approaches: Examine the shift towards customer-centric marketing and the role of senior leaders in championing a customer-focused culture. Discuss strategies for enhancing customer loyalty, satisfaction, and advocacy.
- Content Marketing and Engagement: Explore innovative content marketing approaches, including influencer marketing, interactive content, and user-generated content. Discuss how senior marketing leaders can create engaging content that cuts through the noise and captures audience attention.
- Sustainability and Social Responsibility: Address the growing importance of sustainability and corporate social responsibility in marketing. Discuss how senior leaders can integrate ethical practices into their marketing strategies to build trust and loyalty among socially conscious consumers.
Early Bird – Before 23rd August 2024 £395+VAT
Ticket Price – After 24th August 2024 £475 + VAT
What does my ticket include?
Full Pass Access to B2B Marketing Leaders Summit, all tracks
Entry to B2B Marketing EXPO
Entry to Sales Innovation EXPO
Entry to Call and Contact Centre EXPO
Breakfast, lunch and refreshments throughout the day