B2B Marketing Live Manchester 2025

Beyond Google: Adapting to the New Era of Organic Search

16 Jul 2025

The days of focusing solely on Google for organic search visibility are over. This session unpacks the challenges of declining click-throughs, AI-driven overviews, and the growing dominance of social platforms in search. Learn how to embrace a holistic approach that aligns with today’s consumer behaviour and search trends, complete with practical steps to build visibility across multiple organic channels.

Speakers
Ben Wood
Ben Wood, Director of Performance Marketing & Managing Partner - Hallam