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Everything is Dead: A Funeral for MQLs
Addressing and de-bunking the ‘MQL is dead’ ‘Lead gen is dead’ and ‘B2B is dead’ rhetoric and headlines/ posts that appear frequently on LinkedIn, and address what leads to these assertions, dissects the real problems and pain points (misalignments and miscommunication) and makes the case they are very much still alive, including a lead-scoring case study.
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