AI is no longer a futuristic concept; it's a present-day imperative for B2B marketing teams.

We'll explore the practical applications of AI transformation, demonstrating why embracing this technology is crucial for sustained success. We'll uncover specific aspects of marketing that have already been reshaped by AI, from personalisation to predictive analytics. Gain actionable insights into effective AI implementation strategies and best practices, as our expert panellists share how they leverage AI within their own roles and organisations to drive business growth.