People often assume that the new will replace the old. On social media, stories offered an alternative to posts, video came to replace text, and AI influencers have started pushing out content faster than real ones. Yet, consumer behaviors move slower than the technologies driving them, and can even change course. We don’t have a crystal ball - no one does. Instead, we're serving up the top changes that have taken place on social media over the last year, and suggesting ways for brands to prepare for what’s next.