Understanding nuanced global audiences has always been a challenge for B2B marketers, and most buyers say that ads are too generic.

Now AI and Natural Language Processing (NLP) are bringing the promised land of ‘perfect messaging’ closer than ever before.

ROAST make the case for better messaging in B2B and show how a combination of social listening and proprietary NLP tools which analyse competitor ads and landing pages at scale can be used to build scalable messaging frameworks.

Key Takeaways:

• How to better understand audience motivations at scale
• How to use technology to analyse and compare customer conversations and brand messaging
• How to build messaging frameworks to improve marketing effectiveness