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On Demand: Data-Driven Marketing: Grow Faster than your Competition

Below is the list of sessions for "Data-Driven Marketing: Grow Faster than your Competition". You'll be able to have access to all by completing the form below.

Customer data driven techniques to help you thrive in the new normal

The COVID-19 pandemic brought new and unexpected challenges and has caused general disruption to business activities. The new challenge for marketing and data insight teams is to learn what has changed and adapt communications and campaigns as quickly as possible. In this session James Alty will reveal what the most important data trends will be for marketing, campaign and data insight software users in 2021 based on a recent survey conducted by Apteco, and share his top five customer data driven techniques to help you thrive in the new normal.

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SPEAKERS INCLUDE:

James Alty, Managing Director - Apteco

CDP vs DMP vs CRM: Replace or Leverage

We know that CDP, DMP and CRM are different solutions and can be complementary. In fact, a lot of the organisations are trying to harmonise their CRM, DMP and CDP in order to get the most out of it, and there are also organisations looking to consolidate their tech stack. Join us for this 20-minute Coffee Break FAQ Session, we are going to address some of the most asked questions.

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SPEAKERS INCLUDE:

Neill Brookman, Director of Solution Engineering - Treasure Data

Find the Right Customer Data Platform for Your Business

Customer Data Platforms promise to organize your customer data so you can deliver a superb customer experience during each interaction.  Too good to be true?  Not necessarily, but you do have to pick the right CDP for your situation.  This session will lay out a step-by-step process to define your needs, find the right system, and deploy it successfully.  A must-see for B2B marketers who know they need to make better use of their data but don’t know where to start.

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SPEAKERS INCLUDE:

David M. Raab, Founder/CEO -  Customer Data Platform Institute

The National Data Strategy: How Industry Codes of Conduct can unleash innovation and growth in the UK

The government’s National Data Strategy has outlined a vision for growth and innovation across the UK powered by data. This talk will demonstrate how using industry Codes of Conduct across every sector of the economy can help to apply current data protection legislation to achieve the government’s growth and innovation objective while achieving the high level of privacy protection necessary to build Trust and consumer confidence in the modern economy.

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SPEAKERS INCLUDE:

Christopher Combemale, CEO - Data and Marketing Association

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Watch on-demand now!

Watch on-demand now!

We have a selection of our sessions from our 2023 event available to watch on-demand now. Re-immerse yourself in the exciting and engaging atmosphere of the B2B Marketing Expo and learn from the experts in B2B marketing.

WATCH ON DEMAND