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MassTer

MassTer is designed to help you deliver your end-to-end Marketing Mix Modeling projects efficiently.  The best industry practices and advanced modeling techniques are implemented to replicate the MMM project workflow and achieve maximum efficiency.

Leverage MassTer modules to:

  • Identify sales drivers
  • Compute MROI
  • Run simulations
  • Optimize budgets
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Watch on-demand now!

We have a selection of our sessions from our 2023 event available to watch on-demand now. Re-immerse yourself in the exciting and engaging atmosphere of the B2B Marketing Expo and learn from the experts in B2B marketing.

WATCH ON DEMAND