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Ginger Black Media

Stand: 1724
Ginger Black Media have experience from both client and agency side. Our Director, Arun Mundle, was responsible for growing the Easylife business four fold in a matter of years. This happened by changing operations, as well as sales processes. Callcentre was transferred in-house, warehouse was restructured, very little was outsourced and much analysis was run. A lot of questions were raised, which are relevant in many businesses today, such as - Do you know what impact a delay in dispatch is having on your repeat purchases? Does your digital agency use data from your offline marketing to make their programmatic selections? Can you truly attribute the cost of sale to the correct channel? Where do my most valuable customers originate from? What is the cost/benefit of cleansing my data? How many times does a prospect need to see my catalogue before you achieve a response? Which product is truly my best seller and that gives me the best ROI? What print efficiencies/catalogue creatives can I utilise to mail deeper into my housefile, whilst achieving targets? What is the impact on my response when I move products in my Catalogue? Would a bestseller still perform if displayed on page 7 rather than front cover? Does seasonality have an impact on creative used? All these, along with many more, questions can be answered by Ginger Black analysing your database, previous campaigns and costs. We will work as an extension of your Marketing department to give recommendations on marketing strategy, how to achieve your growth plans and where to cut costs. We will try and bridge any gaps between offline and online marketing, to ensure a seamless marketing strategy, without having an impact on business. We can support you not only with strategy for prospect and housefile mailings, but also look at income opportunities via 3rd party inserts and Loyalty/Rewards schemes. These revenue generators will assist funding your growth plans and enable more flexibility with new marketing ideas. Digital marketing has grown and is a big part of any business. We can ensure you are seen by the most relevant consumers, based on their browsing and offline activity with you and your competitors. This will give you better targeting and increased ROI. Speak with us today on 07866 614632 to discuss how we can be a valued partner in growing your business. We will be at Stand 1628 so be sure to pay us a visit


Unit 2B
2-4 High Street
West Malling
ME19 6QR
United Kingdom
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