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Insight Inside

Stand: 1252
Insight Inside is a leading strategic insight agency. We unlock the potential of research and insight, to fuel transformative marketing strategy and create clear commercial opportunities, to help businesses create demand led growth. Our areas of strategic focus are: Segmentation: the blueprint to identify and quantify opportunities for targeting, portfolio planning, category management and innovation. Now featuring AI powered 'Hybrid' applications. Innovation: creating and testing ideas,concepts and prototypes from aircraft to retail Brand Equity:an agile approach specifically designed to assess equity for B2B brands and businesses with a challenger mentality Brand Strategy:applying insight to build category & brand vision, brand positioning and product portfolios We deliver this through a wide variety of insight techniques including: Qualitative research Semiotics Digital Analytics Quantitative Research Artificial Intelligence In the past 12 months we have (amongst other things): Helped ATSEuromaster identify, size and target opportunities to significantly grow their market share in the UK Designed and executed the largest ever multi-country industry segmentation undertaken for Kerry Taste & Nutrition to create a framework for new product innovation Worked with Euro Car Parts to better understand how their customers think and behave, as part of a strategic planning initiative We believe: Data doesn't think. People do. Big insights are better than big data (but we work with that too) Simple is harder than complicated Outcomes are more meaningful than outputs In great finishing

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