Oban International is the leading marketing agency for international growth. By identifying our clients` biggest opportunities for global expansion - and ensuring they avoid costly mistakes - we help ambitious brands hit tough global targets.
Since 2002, we have worked with a wide range of type of companies, from airlines to zoos, to develop market strategies, optimise performance in existing markets and launch into new ones. Our degree of international focus and experience is unmatched.
Our core team of digital experts, based in our Brighton HQ, work with insights from our unique network of LIMEs (Local In-Market Experts). Together, they plan and deliver powerful digital strategies and campaigns in any market on the planet. Our LIMEs are specialists in their home markets and always live in their local market.
Search Engine Optimisation (SEO)
Our Search Engine Optimisation (SEO) services help people find your international websites anywhere in the world. We`re experts at using SEO to maximise engagement with your brand and drive customers further along the user journey towards conversion. We use organic search as a tool for both acquisition and retention of your global audience.
Paid Media delivers fast, efficient and measurable digital advertising campaigns. Oban`s paid media offering includes all aspects of PPC, display, social media, shopping feeds, marketplace and content amplification advertising. The major platforms for paid media advertising differ across the world, from Google`s dominance in a wide range of markets to country-specific platforms such as Yandex, Baidu and Naver. Our experience with advertising across a wide range of paid media platforms means we know how to make the most of your digital advertising spend wherever you`re active.
We believe that content sits at the heart of all great digital marketing. From compelling copy on your PPC ads to interactive augmented reality apps, creative content can be used to engage consumers at all stages of the customer journey. Our experience of delivering marketing across dozens of markets has shown that content that captivates users in one country won`t necessarily have the same effect in another. Therefore, whenever publishing content in a new market or language, we ensure it has the right cultural context to make an impact. Oban`s content offering includes strategy, production, promotion, optimisation, localisation and training.
User Experience (UX)
We believe User Experience (UX) should increase the likelihood of achieving a conversion, whether that`s a content download, video engagement, lead capture or sale. Using a performance-based approach, Oban will test potential improvements to your site and recommend the changes likely to have the biggest impact. All our recommendations will include a fully culturalised perspective that carefully aligns all aspects of your website with local market cultural expectations.
Oban`s international research services enable our clients to make informed decisions about their global marketing mix. Alongside data mining of search, social, analytics and performance data, we also work closely with our LIME (Local In-Market Expert) network to elucidate unique insights on consumer behaviour within markets. This combination of quantitative and qualitative methods supplies our clients with a better understanding of their audience and enables them to make the most of their international opportunities.
We research areas including target audience, proposition design, audience measurement, media planning and creative development.
Above the Line
We now offer media planning and delivery across the full range of above the line media - TV, Radio, Newspapers, Magazines Outdoor and Cinema. As traditional and digital worlds continue to merge clients increasingly want a one-stop shop to plan and buy across the spectrum of media available, combined with the benefits of integrated planning and delivery approach.
Although some of our clients work with us in just one specialist area, increasingly clients choose to work with us across a spectrum of services. This means we can support with broader communications strategy development, budget allocation by discipline, identify learnings across the media spectrum and use insights from one medium to drive improved performance in another. Working with one agency team ensures all media planning decisions are taken to reach one unified set of goals.