B2B Expo logo

25 & 26 MARCH 2020

ExCeL LONDON

Enjoy Marketing Masterclass

If you’d like to register for multiple sessions, please submit each one separately.

‘BUY’OLOGY: HOW & WHY PEOPLE NOW BUY

There is a new world order where the customer is in control. They are buying in different ways, with different time frames and different objectives. How to align your marketing and sales activity is at the forefront of this presentation.

Adrian Marks is a leading UK expert in customer acquisition. His background in behavioural selling combined with his relentless desire for commerciality provides for a profound understanding of how and why people buy, what makes people tick (and click!), and how to create compelling stories, messages and brands in this social-digital world.

His 5-step behavioural sales model - used by his agency’s Clients and his hundreds of consultancy and coaching clients - can be aligned with any marketing plan to increase enquiries & footfall, improve engagement and ultimately boost sales.

SOCIAL SELLING: THE 5X FACEBOOK MODEL

Paid social probably provides the greatest ROI in any marketing arsenal when used to its fullest potential. The key is to harness Facebook’s algorithms not to fight against them. This means learning how to stop the scroll, generate engagement and get potential customers to provide you with their permission quickly and efficiently.

This masterclass will take you through each key segment of the paid Facebook’s paid ads programme and how to harness each element to provide an almost instantaneous 5X return on your current spend.

PERFORMANCE ENHANCEMENT – BUSINESS GROWTH ON STEROIDS

There are a number of key business growth strategies, based around human and behavioural triggers, that, when implemented, can make a major difference to the returns you will see from your marketing activity. The ones that have the biggest impact we call Performance Enhancers. This session will run through the top ten ‘enhancers’ you can add to your current marketing activity to boost ROI, enhance customer engagement and ultimately boost sales.

These Enhancers have been used to drive business growth across hundreds of businesses, from some of the UK’s biggest retailers and brands through to small local businesses.

Register For This Masterclass Today And Select The Session You Want To Book

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dont miss

Schedule:


Wednesday

  • 11:00 - ‘BUY’OLOGY: HOW & WHY PEOPLE NOW BUY
  • 12:00 - SOCIAL SELLING: THE 5X FACEBOOK MODEL
  • 14:00 - PERFORMANCE ENHANCEMENT – BUSINESS GROWTH ON STEROIDS
  • 15:00 - ‘BUY’OLOGY: HOW & WHY PEOPLE NOW BUY

Thursday

  • 11:00 - ‘BUY’OLOGY: HOW & WHY PEOPLE NOW BUY
  • 12:00 - SOCIAL SELLING: THE 5X FACEBOOK MODEL
  • 14:00 - PERFORMANCE ENHANCEMENT – BUSINESS GROWTH ON STEROIDS
  • 15:00 - SOCIAL SELLING: THE 5X FACEBOOK MODEL