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25 & 26 MARCH 2020

ExCeL LONDON

Search & Digital Masterclass

If you’d like to register for multiple sessions, please submit each one separately.

In this programme of seminars/workshops, we’ll be addressing some of the main challenges facing marketing managers in 2020, including how to create content that Google likes, how to diversify and get more ROI from your PPC campaigns and how to improve your website using UX techniques and Google Optimise.

At A Glance

•  How to create content that Google wants
•  How to carry out a UX review in-house
•  How to expand your PPC strategy beyond Google
•  How to increase conversions using Google Optimise
•  How to increase return from your PPC spend

Register For This Masterclass Today And Select The Session You Want To Book

Required!

dont miss

Schedule:


Wednesday

  • 10:30 - Future-proofing your content for SEO in 2020
  • 11:15 - Diversifying your paid search strategy beyond Google
  • 12:00 - 3 UX tests you can carry out inhouse
  • 12:45 - Understanding Google’s E-A-T content guidelines
  • 13:30 - 3 smart ways to increase return on your PPC spend
  • 14:15 -How to use Google Optimise to increase conversions

Thursday

  • 10:30 - Future-proofing your content for SEO in 2020
  • 11:15 - Diversifying your paid search strategy beyond Google
  • 12:00 - 3 UX tests you can carry out inhouse
  • 12:45 - Understanding Google’s E-A-T content guidelines
  • 13:30 - 3 smart ways to increase return on your PPC spend
  • 14:15 -How to use Google Optimise to increase conversions