Skip to main content
20 Jan 2020

Call To Action Podcast - Tricia Wang

Call To Action Podcast - Tricia Wang

This week we’ve caught the world’s only Global Tech Ethnographer and the woman that made Qualitative Data sexy; Tricia Wang.

She created that job title herself, as part of always looking to question then smash convention throughout her career. Her fieldwork has featured in publications such as TechCrunch, Wired and The Guardian, she’s worked with Fortune 500 companies, and is a go-to keynote speaker, having stolen limelight at the likes of IBM, Proctor & Gamble, Nike and TED.

She chats very openly to us on her early career, Ethnography, Big and ‘Thick’ Data (that’s the sexy part), her now-infamous period at Nokia, the current state of marketing, diversity and inclusion, and a whole lot more!

Go listen, as this podcast redefines the term ‘unmissable’.

You can listen to the podcast here.

View all News

Watch on-demand now!

We have a selection of our sessions from our 2023 event available to watch on-demand now. Re-immerse yourself in the exciting and engaging atmosphere of the B2B Marketing Expo and learn from the experts in B2B marketing.