B2B has the potential to be electrifying.

But. The industry is paralysed by a culture of conservatism. Scared stiff in a straitjacket of rational ideas.

Insipid brands churning out safety-first whitepapers, buzzword-ridden blog posts.

Where's the emotion? Where're the messages that move people?

Enough of robots talking to robots.

It's time for change.

It's time to make B2B marketing visceral.