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The Branded Content Marketing Association (BCMA)

BCMA represents the global community in branded content and influencer marketing. The BCMA sets industry standards for best practice, celebrates success, measures effectiveness and connects the whole branded content ecosystem

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  • Established in 2003
  • The leading global member association; promoting the value of branded content and influencer marketing
  • Leading the debate on;

What makes great branded content and how can brands, producers, agencies, platforms, media owners, publishers and influencers engage audiences for maximum benefit and payback

  • Assisting members to attract new revenue opportunities
  • Investors in ground-breaking research
  • Development of industry tools
  • Enabling connection with the leading experts in the branded content and influencer marketing industries

Definition of branded content:

"From a managerial perspective, branded content is any output fully/partly funded or at least endorsed by the legal owner of the brand which promotes the owner's brand values, and makes audiences choose to engage with the brand based on a pull logic due to its entertainment information and/or education value." 

Source: Oxford Brookes University/Ipsos MORI


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We have a selection of our sessions from our 2023 event available to watch on-demand now. Re-immerse yourself in the exciting and engaging atmosphere of the B2B Marketing Expo and learn from the experts in B2B marketing.