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Here at B2B Marketing Expo, we continue to find ways to stay connected with our valuable #marketingprofs community and 2022 is no exception.
Say it with us, "marketing never sleeps".
We are delighted to announce that you can now watch all of the previous B2B Marketing Expo digital events on-demand!
Watch recordings of our seminars and sessions at your pace, anytime, anywhere. Learn from experts and expand your knowledge.
We all talk about paid advertising and SEOs and how they generate leads and awareness, but do we understand it and know how to apply it to our marketing efforts?
Whether you want to enhance your website’s visibility to rise within the SERP ranking or use paid ads to attract those who are interested and ready to convert, it’s important to understand these strategies, and when is best to use them. Our expert speakers will aim to provide you with the knowledge on how to make your content rank high and gain the trust of people through your content so that you can generate more useful leads
Generating leads and implementing your marketing campaign is all well and good, but if you never measure to see how well it’s doing and where you can improve, then what’s the point?
With so many different promotional channels, it can be hard to keep track and monitor how each one is doing, and for your long-term strategy you need to know what is working, what to reinforce, and what to just ditch. Collecting endless data is a waste of time if you don’t have the resources or time to make use of them, so in this expert topic session, our speakers will share insights, techniques, and tools to effectively measure and improve your B2B Marketing strategy.
The industry is abuzz with talk of generating more leads and creating more demand, with marketing teams continuously trying to find unique ways to attract people to their business. Then why, according to research, are 61% of marketers saying generating leads is still their biggest challenge?
How can you generate more demand and leads in 2022 that make you stand out from the competition? In this expert topic series, we will explore the practices, techniques, and processes that will transform strangers into visitors and visitors into leads, with expert speakers answering your burning questions.
ABM – we’ve seen it, we’ve read it, we know all about it – or do we ACTUALLY?
If you must know, a huge number of organisations have adopted Account Based Marketing in the last few years, more so during the pandemic.
This year alone, new tech to optimise our ABM strategies have emerged, backed by new processes to coincide with the innovation. Some businesses have created a role specific JUST for overseeing their ABM efforts! That’s how important it is.
B2C marketing teams have long included social media and influencer marketing as part of their strategy. Social media is key for businesses to connect with their customers as it allows improved customer service and social selling. But creating a presence on these platforms opens other doors that need considering, like creating brand awareness, educating your audience, and building credibility and trust. How can B2B businesses thrive on social media? What are the best practices to start influencer marketing for your B2B brand? These are the questions we will strive to answer in this upcoming expert topic series
Ever-evolving digital marketing is a reality for all businesses these days. Companies must adapt to changes in technology to meet the expectations of customers. For marketing departments to thrive nowadays, we must look for clever and innovative ways to make sure our well thought-out and well-designed emails get the ‘find more info’ clicks, the shares and the ‘contact us now’ forms filled almost instantly the moment they hit our customers' inboxes.
Previous Digital Events
Advertising has evolved at an exponential rate in the last five years alone. With the rise of influencers, targeted ads, and retargeting and remarketing, the modern internet user stands to become overwhelmed by this bombardment of advertising and has thus learned to block out anything too overt. Despite this saturation, users are not opposed to being advertised to, but organisations need to find new ways to reach users without becoming too overbearing.
As after a difficult couple of years for many businesses, what can marketers expect going forwards. With increasing shifts in buyer behaviour, technology developing at unprecedented speed and the ever-increasing importance of content, join us to explore the key trends in B2B marketing in 2022. In our first expert topic series our speakers will be discussing the marketing tools, technologies, and techniques to drive your marketing forwards in 2022 and beyond.
COVID-19 has fundamentally changed the way buyers behave and sent a shockwave through sales teams globally. All the early signs suggest that these changes will be long lasting, if not permanent. Client expectations will be significantly different and salespeople will need to adapt to survive and thrive in a changed world.
Drawing on the latest research and insights from both buyers and sales leaders, this session will:
In this On-Demand video you will:
The Digital Brief: B2B Marketing Expo Webisode Series is designed to inspire people on how they can thrive in this new digital era - that with the right marketing tools, insight, and strategies, we can make reliable marketing campaigns that support business goals with tangible ROIs within our grasps, ensuring success today and for the years to come.
As businesses emerge from the Covid-19 veil and support measures recede, whether they have been a winner or loser as a result, the year ahead will be the true test of their organisation. Disruption fosters opportunity and in a weakened competitive landscape there are gains to be made.
With unprecedented growth in digital commerce as a result of lockdown measures, the flow of customer data has reached a volume of epic proportion.
This digital event will explore how business can harness this flow to gain actionable insights to drive higher levels of engagement, improved conversion, increased retention and ultimately competition-busting growth.
Let’s face it: 2020 flipped B2B marketing upside down and around again. And our B2B buyers are now holding all the cards – as they should.
The way they research, evaluate, and make purchase decisions has fundamentally changed. Buyers expect marketers to deliver a qualitatively different experience than ever before. Tried-and-true strategies like ABM and traditional demand gen no longer serve up enough of the right mojo to deliver on pipeline and revenue. Marketers who want to stand out and succeed in this era need to tap into a kind of x-level efficiency and precision we’ve not seen before.
The good news is there is a way to meet your buyers where they are. Welcome to precision demand marketing.
Skyrocket your team’s efficiency by automating your document workflows in Salesforce!
Learn how you can leverage your Salesforce data to auto-create tailored business documents like proposals, invoices, and customer communications that help you close deals faster, improve customer service, and eliminate manual errors.
In this webinar, you will:
• Get actionable tips on increasing your Salesforce ROI with automated document workflows
• Learn how time saved with document automation can drive real business results
• See how automating your workflows also means increasing compliance and reducing IT overhead
• Walk away with tips you can implement in your Salesforce organisation
• Transform the way your business creates, distributes, and stores documents and emails
