When applied correctly, creativity can change the world. In the age of information, knowledge is no longer power. - instead, it is the creation of new knowledge which matters in business today. With every company striving to be innovative, Chris Griffiths speaks on some practical steps teams and companies can take to systemise creativity and make it a daily part of work life. Be prepared to challenge your assumptions and reset your thinking with this interactive presentation from the world's leading Mind Mapping and creativity expert.