MarTech SchMartech: Get change management right, whatever your marketing tool
Technology has driven a huge shift in how customers engage with businesses. Personalised, consistent, multi-channel content is now an expectation. So marketers are harnessing tech to rise to the challenge.
Introducing MarTech to streamline and automate processes can deliver competitive advantage and increase ROI. But it can present a challenge to marketers. We take you through the steps to getting it right no matter what the marketing tool.
3 Key Takeaways:
? Picking the right tool for the job
? Helping you to spot problems before they happen
? Planning your next project from tech to people