Alfredo Solano & Javier Gil
Conversion rate optimization in data collection campaigns through gamification
In this seminar we will cover different strategies and ideas to boost up conversion rates in data collection campaigns through the use of gamification. We will review different examples and real case studies from top global brands.
3 Key Takeaways:
- Learn how to design effective campaigns and analyze key points to maximise campaign results
- Be able to manage data collection processes in digital campaigns
- Design complex actions through webservice & API integrations to feed DMP/CRM and address specific objectives
- Understand gamification and how it can improve conversion rates