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Ali Newton

Ali Newton

Head of Consultancy, Exposure Ninja

Ali was previously a client of Exposure Ninja, running the marketing department for an eCommerce business before joining to become Head of Consultancy. Working in both small businesses and agency-side at Exposure Ninja means that she has a wealth of experience in traffic generation and website optimisation.

In her workshop session, she'll be drawing from her background in Psychology to share how Amazon uses both subtle and not-so-subtle cues to increase conversion rate, grow average order value, and turn their customers into addicts.