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10 & 11 NOVEMBER 2020


Alpesh Patel: Speaking at the B2B Marketing Expo

Alpesh Patel

CEO  -  The SEO Platform

Seeing marketing as an investment, not as an expense

It's quite easy to look at marketing as an expenditure cost where you see ROI as the gauge for success, what value can you bring your organisation if you view it as an investment?

3 Key Takeaways:

- How to gauge what ROI actually means
- Is Marketing Temporary?
- What strategies need to be developed to ensure success

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