Dr Dave Chaffey is co-founder and Content Director of Smart Insights, an online platform for training and educating marketers with customers in more than 100 countries. Smart Insights help their members improve their digital marketing skills and businesses improve their return on digital marketing via e-learning, best practices templates, guides and market insights including toolkits for B2B and agency marketers. Dave is creator of the Smart Insights RACE marketing planning system and author of 5 bestselling books on digital marketing including Digital Marketing: Strategy, Implementation and Practice. Known for his advice on digital trends, innovation and best practice, he has been recognised by the Chartered Institute of Marketing as one of 50 marketing ''gurus'' worldwide who have shaped the future of Marketing. Dave's podcast is What's New in Marketing.