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25 & 26 MARCH 2020


Dave Colgate: Speaking at the B2B Marketing Expo

Dave Colgate

Head of SEO  -  Vertical Leap

E-A-T: How to create content that Google likes

If you want your content to be prolific on Google, it needs to satisfy Google's E-A-T guidelines. In this seminar, we'll take a look at what E-A-T means, why it's so important for your SEO in 2020 and what actions you need to take to make sure your content is E-A-T friendly.

3 Key Takeaways:

• Why E-A-T is important
• How to check existing content for E-A-T
• Ideas for new E-A-T content

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