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10 & 11 NOVEMBER 2020


David Hearn: Speaking at the B2B Marketing Expo

David Hearn

Managing Director of DH Marketing and IDM Tutor  -  DH Marketing

The Connected B2B Brand Experience

Events and exhibitions are the highest expenditure item for many B2B brands, so it’s critical for companies to knit face-to-face activity with their online presence to deliver a seamless brand experience. In this session David will show how to use the latest technology to:
• Attract the people you want
• Engage them to understand how your proposition will help them
• Track every interaction and deliver seamless data sharing with your CRM
• Find out how to incorporate interactive technology into your next face-to-face activity

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