Erkki started in the business of email marketing in 2005. At the time, email marketing was just a term, used by large global organizations, with very little interest about things happening in Baltics. His vision was from the beginning to simplify things and make email marketing accessible not only to designers and front end programmers, but to marketers and small businesses, who want to take their marketing to another level. Today, Smaily is one of the biggest email service providers (ESP) in the Baltics and Scandinavia. We send about 1B emails every year for our 15k customers. And we do it with a unique personal touch. Smaily is not just a service provider, but also a specialised email marketing agency and as such we are in the perfect position to help our clients with useful integrations, personalised targeting and segmentation projects, custom analytics and so on.