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10 & 11 NOVEMBER 2020


Guy Hanson: Speaking at the B2B Marketing Expo

Guy Hanson

VP Customer Engagement (International)  -  Validity

Great data: the foundation for sales and marketing relationships

High quality business data is the foundation stone for every sales and marketing relationship you build. At Validity we could write the book when it comes to talking about our clients’ CRM data challenges, but sometimes the most compelling stories are actually your own – based on first-hand experience, and sporting the (digital) scars to prove it! In Guy’s presentation, he will take you through a case study that begins in a morass of duplicates, bad addresses and empty fields, and ends in the sunny uplands of high-performing, more profitable relationships!

Key Takeaways Attendees will learn:
- How better data builds stronger relationships
- The relationship between data quality and best-in-class email deliverability
- Why maintaining good data is not just a matter of best practice – it’s the law

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