B2B Expo logo

25 & 26 MARCH 2020

ExCeL LONDON

James Alty: Speaking at the B2B Marketing Expo

James Alty

Managing Director  -  Apteco

How to use marketing dashboards to drive your campaign actions

James will show how the latest in marketing dashboard technology can be used to present powerful data analytics and customer insight. He will show the benefits of being able to interact with your customer analytics resources and also make them accessible to the stakeholders in your business. He will show how smart data visualisation and interaction enables you to drive marketing campaign actions directly from insight. James will conclude with 10 top techniques you can apply to your marketing dashboards to communicate success with your colleagues. Transform your data insights into action today!

3 Key Takeaways:

- Learn how marketing dashboards enable you to get hands on with powerful insight and drive campaign action
- See how powerful analysis can be made easy to use for marketers and your colleagues
- Discover 10 practical ways to analyse and visualise your key marketing metrics in a dashboard

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