James is a technologist with over 30 years' experience in the marketing analysis and automation arenas. As Founder and MD of Apteco, James leads the business designing, developing and supporting the Apteco Marketing Suite™ for thousands of users worldwide. Apteco is based in Warwick, UK and delivers software and services through distribution businesses in Frankfurt, Sydney and Rotterdam working with a global network of partner firms. James is experienced in B2B, B2C and not for profit marketing having worked on numerous marketing database, analytics and campaign management projects. James graduated from Manchester University in Computation and started his career with Logica in The Netherlands, before moving on to found Apteco in 1987. He is always happy with the latest gadgets and able to understand both users' and developers' requirements. Outside Apteco, James is a qualified private pilot, single-speed cyclist, community volunteer and vice president of the local members' sports club where he plays squash.