"everything's worth testing". Before joining the group Jamie spent 10 years in financial services working with some of the biggest brands in the UK helping to shape and shepherd their digital efforts. Bringing to the table both the entrepreneurial spirit that is at the heart of our business and the corporate rigidity he honed during his time in financial services. Equally comfortable spending his time doing data driven analysis in sheets of numbers as he is designing emails, websites and digital processes, Jamie considers himself a rare breed who is as creative as he is analytical. When asked to describe his biggest strength he advised “connecting seemingly disparate ideas to creatively come up with a solution to problems"