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10 & 11 NOVEMBER 2020


Janice B Gordon: Speaking at the B2B Marketing Expo

Janice B Gordon

Customer Growth Expert  -  Scale Your Sales

Why, What & How to Growth Hack Your Best Customers

In today’s B2B sales environment, a commercial strategy focused on acquisition rather than on retention of existing customers is a flawed strategy. The probability of selling to an existing customer is 60-70%, while the chance of selling to a new prospect is only 5-20%. Sales leaders not focused on the greatest gains and the most significant profit is filtering away valuable resources. This presentation will explore on Why, What and How to growth hack your most valued customers for the most profitable and productive results.

3 Key Takeaways:
- Recognise your most valued customers
- Measuring for productive growth
- Making it easy for accelerated results

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