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10 & 11 NOVEMBER 2020


Julie Atherton: Speaking at the B2B Marketing Expo

Julie Atherton

IDM Tutor and MD  -  Small Wonder

Data Fuels Social: Optimising Influence, Content Marketing, and Social Selling

Social media is an essential part of the B2B sales and marketing toolkit, from influencer identification to social selling. In this seminar we will share ideas, tips and examples of how to use data to improve your social media and content marketing to help boost engagement, strengthen relationships, and generate leads.
Key takeaways:
• How to understand your audience and their needs
• Using data to support content marketing to build a brand presence
• Using data to support social selling

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