Kirsty is Managing Director of Webeo, the B2B website personalisation platform that empowers B2B organisations to harness relevance and personalisation where it matters most. She was also founder and Managing Director of the award-winning agency top 10 agency, Really B2B, which is now part of XEIM alongside brands such as Marketing Week and Econsultancy. Always a marketer at heart, Kirsty is passionate about securing Marketing's position on the board through work that combines data-driven creativity with measurable ROI.
Kirsty is a member of the DMA business council, has lectured for both the IDM and B2B marketing and is a regular Superbrands judge. Through this work, she is a proud advocate for raising the profile of B2B marketing.