Niels Bouwman is the President and founder of Lytho. He is a seasoned executive with a broad experience in international marketing & sales. He founded Lytho 5 years after being assigned as the CEO of Sabern, one of the leaders in digital asset management and database-publishing at that time. In 2019 Bouwman made a bold move with the launch of the entirely new SaaS platform Lytho, inspired by extensive feedback of customers and industry leaders. Lytho is new the single source to manage, create and publish all your digital assets. Lytho focuses on helping creative and marketing teams deliver better content outcomes. Lytho is an AI driven digital asset management solution, the user experience holds the middle between Google Search and Pinterest.