Peter Watson is Managing Director and co-Founder of Distract, an innovative and award-winning marketing agency founded in 2015, based in the East Midlands. Distract has since grown to a team of 20, serving more than 75 clients across the UK and beyond. The agency now offers paid search, paid social and digital PR services as well as an in-house creative team. In a bold move in 2018, Peter took the unusual step of hiring a dedicated videographer to follow him throughout his working week to document his business journey. Peter has also pioneered the use of podcasts within the agency, hosting his own reflective podcast 'Behind The Journey' and launching an agency podcast featuring the team in the form of 'Ask Distract'.