B2B Expo logo

10 & 11 NOVEMBER 2020


Phil Draper: Speaking at the B2B Marketing Expo

Phil Draper

General Manager  -  dotdigital

The fundamentals of Lifecycle marketing for B2B

Lifecyle marketing is an essential part of marketing to the modern B2B customer. By taking customers on an automated journey you can improve their experience, drive engagements and bolster retention. And, as a B2B business, retention is vital. The better your customer’s experience, the more likely they’ll be to recommend you to their peers and colleagues.

3 Key Takeaways:

- Think big – Blue sky thinking, plan the journey you want to take your customers on and how it might all work.
- Start somewhere – Start putting that plan into action, with the stages that’ll make the biggest impact for you.
- Scale quickly – constantly assess your plan, and make adjustments where required to optimise your lifecycle journey.

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