B2B Expo logo

25 & 26 MARCH 2020

ExCeL LONDON

Priyam Srivastava: Speaking at the B2B Marketing Expo

Priyam Srivastava

Co-Founder & CEO  -  LPC ADVISORS Pvt Ltd

Augmenting Content Personalization to Marketing Channelization

Digressing the journey of content to uprising and how personalization helps to channel the content to a wider and relevant audience

The presentation will pave the way to offering some detailed insights into content personalization across channels and how a marketing strategy should be digressed by interrogating your present-day data and algorithmic changes. It also throws light into the importance of building real-life and data-driven personas specific to your target groups along with present-day dynamic content personalization waves that amplify both sales and marketing. It ends with covering a significant aspect of the upcoming disruptions in the customer engagement arena and how these changes will redefine the marketing strata for the coming decade.

3 Key Takeaways:

- Deciphering the content uprising
- Understanding the crux of content in each stage of marketing
- Why Third-party publishing will build a smarter content marketing ecosystem

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