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10 & 11 NOVEMBER 2020


Riikka Soderlund: Speaking at the B2B Marketing Expo

Riikka Soderlund

Director of Brand Marketing  -  smartly.io

Building a brand through customer voices

How Uber, eBay and Sephora are helping smartly.io, the leading social advertising platform to break through the noise in the crowded SaaS space. Learnings on how brand building by amplifying customer voices has propelled us to managing €2.5B yearly ad spend with the worlds biggest brands.

3 Key Takeaways:

- Why the customer should be at the center of your (marketing) strategy
- How to maintain consistency while allowing your customers to speak for you
- Tactics beyond word of mouth

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