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25 & 26 MARCH 2020


Ross Howard: Speaking at the B2B Marketing Expo

Ross Howard

Head of Content  -  Insights for Professionals

Understanding B2B Buyer Behaviour: What they say vs What they do

B2B technology buying is a complex, unforgiving process. Senior decision makers need to navigate stakeholders, manage budget cycles, and justify their choices. Join us as we step inside the mind of a director with a dilemma…
Insights for Professionals have conducted detailed panel research into how and why buyers make their decisions. We’ve then taken it a step further and put their words to the test by comparing it to how they consume content.

3 Key Takeaways:

- How do senior B2B professionals research topics?
- What drives them to make a purchase?
- How can you engage them to consider your brand?

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