Sam has 14 years of experience working in martech; from PR and marketing solutions to e-commerce and CX solutions - with data always playing a fundamental role in what he does. From working with companies in multiple countries and verticals, Sam has a wealth of experience and understanding of just how important data is. With a customer-first mindset, Sam joined Adverity to spread the word to both brands and agencies that there is a more valuable way to utilise and analyse data. Adverity enables data-driven marketers to demonstrate value faster and easier. By transforming siloed data into powerful dashboards, Adverity delivers actionable insights and a single view of marketing performance across the business.