B2B Expo logo

10 & 11 NOVEMBER 2020

ExCeL LONDON

Sameer Datta: Speaking at the B2B Marketing Expo

Sameer Datta

Business Head - Technology Publications  -  Ondot Media

Hacking the B2B Buyer

We will present a guide to understand the B2B buyers mind and how to engage with them leveraging content strategies ABM targeting, intent and signal data. All while tying the overall strategy to ROI and pipeline generation.

3 Key Takeaways:

- Content Strategy
- Advanced targeting using and ABM intent and signals
- ROI focused marketing programs

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