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10 & 11 NOVEMBER 2020


Suvish Viswanathan: Speaking at the B2B Marketing Expo

Suvish Viswanathan

Head of Marketing - UK and Europe, Zoho Corporation  -  Zoho Corporation

Marketing tech that scales

The marketing technology landscape is evolving fast, with thousands of tools supporting daily marketing operations. How do you evaluate the right set of marketing tools that will scale with your business needs? What are the necessary orchestration flows to consider? Will they ensure a seamless flow of data between teams? How can marketing automation be designed around privacy at its core? Find answers to several such questions that will help you build a scale-free MarTech stack for your business.The key take away will be:

Take away points :

- Growing in a marketing tech ecosystem and the challenges associated with it
- Designing the stack with privacy and employee experience at the core
- Choosing the right stack as the team and strategy evolves

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