Head of PR & Insight, DMA
Customer Engagement: Past, Present and Future
Knowing how best to engage and speak to customers is key to the success of any business. Combining the latest insights from the DMA, this presentation will discuss how consumers prefer to be contacted by brands today and what they might be open to tomorrow. The latest Consumer Email Tracker report highlights the continued importance of email as the central thread around which a multi-channel approach should be built, while the Future Trends series will introduce some of the new ways consumers are open to engaging with brands – from AR/VR And personalised experiences, to podcasts and voice assistants.