On Demand: The Right Marketing Tools, Insight and Strategies for 2021 and 2022

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On Demand: The Right Marketing Tools, Insight and Strategies for 2021 and 2022

Below is the list of sessions for "The Right Marketing Tools, Insight and Strategies for 2021 and 2022". You'll be able to have access to all by completing the form below.

AN OTTERLY EFFECTIVE GUIDE TO LEVERAGING THE HIDDEN MARKETING ASSETS IN YOUR BUSINESS

Great marketing requires an investment - in time, in money and also in energy but you don’t always have to be a trained marketer to achieve incredible results! What if an OTTER could help you prioritise the right things, leverage and uncover some hidden assets in your business and create systems and processes that deliver repeatable results. In this session Charlie will share the OTTER that will give you a simple plan to market your business effectively, without feeling overwhelmed or making you spend a fortune.

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SPEAKERS INCLUDE:

Charlie Whyman, Marketing Momentum Builder - Curious B2B Marketing Ltd

CUSTOMER SUCCESS AS A KEY DRIVER OF GROWTH IN YOUR INSTALL BASE

If you treat Customer Success as a strategy to fight churn, you are neglecting a huge part of your growth engine. The cost of acquiring new customers is high and so is the investments that we make to ensure customers are successful. The upside to this is that if you are doing it right, you have built a legion of fans that not only trust you, but that would readily buy more from you.

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SPEAKERS INCLUDE:

Daphne Lopes, Leader in Customer Success and Project Management EMEA - Hubspot

SNOG, MARRY, AVOID? HOW DO YOUR CUSTOMERS VIEW YOUR BUSINESS?

True customer loyalty is earned over time, it should be based on building emotional connections rather than short term manipulations, so if you’re relying on discounts, rebates and promotions to drive loyalty you may want to re-think your strategy! In this session we’ll debunk some motivation myths, share some hard-earned wisdom, and give you some useful techniques on how to keep your customers coming back for more!

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SPEAKERS INCLUDE:

Richard White, CEO and Founder - Incentivesmart

KEY LEARNINGS FROM OUR 2021 MARKETING CENSUS

In this webisode, Aaron, Director at Impression previews the launch of Impression’s marketing census 2021, which surveyed marketing professionals across the UK across a variety of sectors. Results revealed that 88% of businesses expect to see growth in 2021, with 57% set to increase their marketing spend. This session will look into which key factors are set to support this optimistic outlook, including the online channels that are predicted to be the most effective and where businesses plan to allocate the majority of their marketing spend. We’ll also look at how brands are diversifying their channel mix, especially in digital where there has been a marked move from purely performance based advertising, where there has been over-investment in the past.

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SPEAKERS INCLUDE:

Aaron Dicks, Managing Director - Impression

USING AFFORDABLE, ACCESSIBLE 360° 3D VR TECHNOLOGIES TO MAKE YOUR REMOTE STORYTELLING A VIRTUAL REALITY

Many feel that Virtual Reality, or VR, is an expensive hobby with unwieldy tech and limited applications in the real world of today.  This session will help dispel those myths and show you that even a simple setup can create a unique, immersive experience to capture your audience and tell them your story wherever they are and often using the tech most users will find at home already.  VR can offer so many affordable, repeatable and shareable training, marketing, collaboration and asset management experiences.  From immersive 360° virtual tours filled with interactivity to affordable customised Virtual Reality (VR) team rooms perfect for remote collaboration in small business, Richard Jackson and his team are keen to ensure businesses and organisations of all shapes, sizes and sectors can enjoy the benefits of using virtual reality technologies. No headsets required, jump in!

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SPEAKERS INCLUDE:

Richard Jacskon, Managing Director - Virtronix