B2B Keynote Theatre 1: Sponsored By VanillaSoft
11.00 - 11.30
The Secrets to Localizing Global Campaigns at Scale: Faking it till you make it
Despites the globalization of everything, consumers have come to expect more relevant and targeted messaging than ever before – this creates a challenge for marketers launching campaigns simultaneously in markets around the world. Translation alone doesn’t cut it and cultural missteps, amplified across social media, have caused immense harm to some big-name brands in the past year. In this session, Marianne Bunton, Director of Enterprise Product Marketing at Shutterstock, addresses the challenges of creating authentics localized campaign at scale. Actionable takeaways include how to scale content across multiple countries, case studies on brands who are nailing localization, and a checklist of factors to consider when localizing your campaign. 3 Key Takeaways: Marianne will share 3 pillars of localization that we’ve learned at Shutterstock that have helped us scale our global campaigns: - Words - Images - Values
12.20 - 12.50
Relevance rules – supercharging your connection with your audience from the first communication
As B2B marketers we all understand the power of personalisation and with 88% of us saying our clients expect a personalised experience how big is the gap between expectation and reality? Personalisation is eutopia but maximising the relevance of our campaigns today can build a powerful bridge between generic and true one to one, after all what can we truly “personalise” in B2B at scale before we know our customer well? In this session we’ll go back to basics on the power of making every touchpoint as relevant as possible from the first communication, driving the right prospects into the funnel more effectively by showing them you understand who they are. We’ll cover data and building insight, segmentation, using personas and creating relevance across channels as part of an integrated campaign, before moving into the tools and technology you can use to supercharge your journey to personalisation. 3 Key Takeaways: - Data, building insight & Segmentation - Using personas and creating relevance across channels as part of an integrated campaign - Tools and technology you can use to supercharge your journey to personalisation
13.40 - 14.10
Making B2B Prospecting Great Again!
In B2B, buying has changed yet most companies are still hung up on 'old school' sales practices that no longer make the cut in this day and age. This seminar will reveal how you can identify real business leads using only your website data and how to then find, connect with, understand, and nurture sales prospects using social media. Come along to learn how to take your sales game to the next level!
14.20 - 14.50
Social Selling on LinkedIn - What Your Mother Didn't Tell You
When it comes to social selling, a lot of the talk out there revolves around leveraging LinkedIn. It's a logical fit - business-centric, and lots of professional conversations going on. However, a lot of people are making a lot of mistakes on LinkedIn, and it is impacting their success. Join Darryl Praill, CMO at VanillaSoft, as he explains how he determines which people he responds to when he gets pitched on LinkedIn, and which ones he completely ignores.
11.00 - 11.30
How To Elevate & Scale your Business Growth Through Digital Marketing
Learn how to scale your business through digital marketing, master lead generation and understand the leading trends to enable you to stay ahead of competition in 2020 and beyond.
11.40 - 12.10
Sh**ty Sales Emails – Are You A Repeat Offender?
Ever gotten a bad sales email? I mean really bad. The type of bad where the message cannot be ignored, deleted, unsubscribed from, or even shuffled into the spam folder - you can't get rid of them, and you don't want to hear from that sender again. We often talk about how to do things right in marketing and sales. However, to do things right, you need to have a very clear understanding of what you're doing wrong. Join VanillaSoft CMO Darryl Praill for a frank discussion on emailâ€¦where we go wrong, and what we can do to make things right again! 5 Key Takeaways: Join this session and learn: • The messaging your decision makers really respond to. • How to accurately communicate the benefits of your solution to prospects. • How to avoid sending outreach that is sloppy and ineffective. • Ways to consistently spur meaningful conversations with your email communications. • Tips and tricks from the best in the business and how to incorporate them into your own communications.
12.20 - 12.50
BCMA Panal - Hosted By Gordon Glenister
Jess Markwood, Rob Eades, Rich Keith,Jess Last & Charlie Wild
#Influencer Marketing Rocks Panel Session
Influencer marketing is currently the fastest growing advertising medium, and in this panel session led by Gordon Glenister, Global Head of Influencer Marketing at the BCMA, you will find out why! Gordon will be joined by content gurus from The Fifth, Fourth Floor Creative, Lean Student Chef and The Travel Project, so don''t miss out!
13.00 - 13.30
Double your sales from Google by using Artificial Intelligence
Discover how Europcar, British Gas and RED Driving School have incorporated Artificial Intelligence into their online lead generation strategy to generate a greater return on investment from Google Ads. Google’s data confirms that over 70% of sales leads are generated through inbound phone calls – find out how they used AI to discover whether the call was a sale or not in real time, enabling faster optimisation. 5 Key Takeaways: - For offline sales, bridging the gap after they click hasn’t always been possible, until now using Artificial Intelligence - Call Tracking has its limitations without AI – you know you’ve had a call, but was it a new sale or a returning customer? - Trying to match data from multiple systems won’t always be accurate – create you own data with AI - Using AI can speed up your call analytics, enabling you to understand in real-time whats happening with your lead generation strategy to implement real-time optimisation of your Google Ads. - Generate more sales through better customer insight, not only from new customers, but returning customers and what keywords they are using to find you.
13.40 - 14.10
Membership – How a Membership Model will Generate More Engagement, More Income and More Clients for You
This lively session will explore a number of different membership formats which will help you consider why membership could work for you. There will be loads of great tips and case studies for those already running membership schemes to help engage your audience more.