B2B Expo logo

10 & 11 NOVEMBER 2020


B2B Keynote Theatre 1: Sponsored By VanillaSoft

    • Wednesday

      Emma Jowett: Speaking in the B2B Keynote Theatre 1

      11.00 - 11.30

      Emma Jowett

      Creative Trends Dominating Visual Culture in 2020

      Every second, billions of data points are gathered based on the search and download choices of designers, advertisers and filmmakers around the world. This data combined with insights from visual experts helps forecast the trends that will influence creative direction and design aesthetics in the coming year. In this talk, Shutterstock's Corporate Director - DACH & UK, Emma Jowett, will discuss how this year’s data points to throwbacks making a comeback, a fascination with astrology, as well as bigger than life florals taking center stage and how each of these trends will impact advertising campaigns and creative projects. The report also identifies trends for specific countries around the world, this session will highlight Germany's emerging keywords and give examples of the trends already being used in advertising campaigns, branding, packaging, films and much more.

      Kirsty Dawe: Speaking in the B2B Keynote Theatre 1

      12.20 - 12.50

      Kirsty Dawe

      Relevance rules – supercharging your connection with your audience from the first communication

      As B2B marketers we all understand the power of personalisation and with 88% of us saying our clients expect a personalised experience how big is the gap between expectation and reality? Personalisation is eutopia but maximising the relevance of our campaigns today can build a powerful bridge between generic and true one to one, after all what can we truly “personalise” in B2B at scale before we know our customer well? In this session we’ll go back to basics on the power of making every touchpoint as relevant as possible from the first communication, driving the right prospects into the funnel more effectively by showing them you understand who they are. We’ll cover data and building insight, segmentation, using personas and creating relevance across channels as part of an integrated campaign, before moving into the tools and technology you can use to supercharge your journey to personalisation. 3 Key Takeaways: - Data, building insight & Segmentation - Using personas and creating relevance across channels as part of an integrated campaign - Tools and technology you can use to supercharge your journey to personalisation

      BPMA Panel: Speaking in the B2B Keynote Theatre 1

      13.00 - 13.30

      BPMA Panel
      British Promotional Merchandise Association (BPMA)

      Buying sustainably doesn’t have to cost the earth

      BPMA CEO Carey Trevill hosts a panel discussion representing the British Promotional Merchandise Association (BPMA) at B2B Expo. Joined by manufacturing experts and representatives from procurement, the panel examines the need for information and education across the sector, why brand investment should consider the whole lifecycle and how the industry is addressing product sustainability.

      Dipak Vadera: Speaking in the B2B Keynote Theatre 1

      13.40 - 14.10

      Dipak Vadera

      Making B2B Prospecting Great Again!

      In B2B, buying has changed yet most companies are still hung up on 'old school' sales practices that no longer make the cut in this day and age. This seminar will reveal how you can identify real business leads using only your website data and how to then find, connect with, understand, and nurture sales prospects using social media. Come along to learn how to take your sales game to the next level!

      Darryl Praill: Speaking in the B2B Keynote Theatre 1

      14.20 - 14.50

      Darryl Praill

      Social Selling on LinkedIn - What Your Mother Didn't Tell You

      When it comes to social selling, a lot of the talk out there revolves around leveraging LinkedIn. It's a logical fit - business-centric, and lots of professional conversations going on. However, a lot of people are making a lot of mistakes on LinkedIn, and it is impacting their success. Join Darryl Praill, CMO at VanillaSoft, as he explains how he determines which people he responds to when he gets pitched on LinkedIn, and which ones he completely ignores.

      Jamie Munro: Speaking in the B2B Keynote Theatre 1

      15.00 - 15.30

      Jamie Munro
      Pentland Medical Ltd

      The Power of Webinars in the Healthcare Industry

      Due to technological advances in recent times there have been an influx of new products appearing in the Healthcare market. When launching a new product, it has never been more difficult to stand out from the crowd. The financial difficulties currently faced by the NHS make this even more difficult due to under-staffing as well as a shortfall in funds needed to procure new goods and services. Companies operating in the Healthcare Industry need to employ a variety of different methods to effectively promote their products and services. A number of stakeholders, all with different objectives, need to be convinced of the benefits and value of these products and an educational approach is key. In this presentation, Jamie Munro from Pentland Medical will explain the difficulties of operating in the UK Healthcare Industry where the majority of business is reliant on the NHS. What marketing methods have worked well for them and how the recent implementation of webinars has added value to their approach, not only for sales and marketing but also for product training and education. 5 Key Takeaways: - Insight into the Healthcare Industry - The need for an educational approach - The marketing approaches that work well in Healthcare - The value of webinars - The benefit of webinars to an SME