B2B Expo logo

25 & 26 MARCH 2020


B2B Theatre 1

    • Wednesday

      Matthew Clark: Speaking in the B2B Theatre 1

      11.00 - 11.30

      Matthew Clark
      The Virtual Edge

      How To Double Your Business In 2020 Through LinkedIn”

      You''re going to understand in-depth, the exact strategy that''s going to help you generate 2 to 5 high-value leads from Linkedin every single day so that you can double your business in 2020. 3 Key Takeaways: - The 3 steps to generate 2 to 5 high-value leads from LinkedIn per day without ads and how to put this strategy together in 14 days - How to 10X your conversion rate when you use this simple strategy - Why you don''''t need to be a huge influencer, have a big brand or have thousands of connections to easily generate 100''''s of leads every month

      Emma Humphrey: Speaking in the B2B Theatre 1

      11.40 - 12.10

      Emma Humphrey

      Building A Brand Worth Millions

      How much is your brand worth? How do you increase that value? Get a step by step guide to successful brand creation, repositioning or rebranding and brand-led marketing to deliver a measurable effect on the business bottom line, plus results from our recent brand survey of senior marketers. 3 Key Takeaways: - Get a step by step guide to increasing the value of your brand - Learn what your peers are doing with their brands - Compare this with best practice and your own situation

      Fabio Torlini: Speaking in the B2B Theatre 1

      12.20 - 12.50

      Fabio Torlini
      WPEngine UK LTD

      Gen Z: The Digital Experience is the Human Experience

      For Gen Z, the most Internet-dependent generation in history, the physical and digital worlds have begun to blend in a way few ever envisioned. This presents opportunities and challenges for today's brands, but to reach Gen Z you must first understand their needs. Generation Z is fuelled by technology in all facets of their life, and expects the Internet to connect them, entertain them, sell to them, and build their digital brand. Fabio Torlini from WP Engine will reveal the results of an exciting 2020 international study exploring key aspects of Gen Z's relationship with digital. 3 Key Takeaways: - How the world's largest generation (Gen Z) is changing the new economy - How the rise of Gen Z is changing the way we market to everyone - How agencies can market to their demographics, without excluding other potential audiences

      Erkki Markus: Speaking in the B2B Theatre 1

      13.00 - 13.30

      Erkki Markus

      How we doubled sales from email newsletter with machine learning

      Spam is dead. Mass email is next in line. Erkki presents a case study of a machine learning project combined with personalised newsletters, where 1:1 targeting helped more than double the revenue of one of Baltics biggest retailer’s sales generated from their email marketing newsletter program. 3 Key Takeaways: - Email marketing is easy, everyone is doing it. - Customer data is a goldmine. - But when those two are combined, great things can be done.

      Jay Middleton: Speaking in the B2B Theatre 1

      13.40 - 14.10

      Jay Middleton
      The Animation Guys

      Our Videos Suck!

      What steps are involved when producing a successful video for your business? The Animation Guys believe that to really connect with your audience you need to create stories that people care about. In this seminar we look at the science behind animation. From what your audience expects to see, to helping you pick the right style of animation. We also share our knowledge of the do’s and don’ts when creating your next video campaign. 3 Key Takeaways: - What type of video you should invest in - What that video should look like - Tips for getting ready to make a video

      Alex Watts: Speaking in the B2B Theatre 1

      14.20 - 14.50

      Alex Watts
      Nosy Marketing

      Neurodiversity in Marketing: Are you Autism Friendly?

      From ADHD to Aspergers, the neurodiverse community sees and processes the world in a different way. Alex Watts explains how his High-Functioning ADHD and marketing experience provoked a new shift in how companies should change their marketing to appeal to the neurodiverse community. 3 Key Takeaways: - Where traditional marketing fails the neurodiverse. - What practices you should perform when marketing to include the ASD community. - How including a staff member on the spectrum can benefit your marketing campaign.

      Ian Mottashed: Speaking in the B2B Theatre 1

      15.00 - 15.30

      Ian Mottashed

      Unlocking the full potential of your video for maximum ROI

      Marketers know the value of video content when competing for customer attention online and it''s fast becoming the chosen format for internal communications too. But how do brands manage this growing video library if they don''t have the right tools or the experience needed to store and share high-resolution content efficiently? 3 Key Takeaways: - Why video works for marketers looking to attract customer attention across new channels. - Promoting video to increase employee engagement and efficiency across the business - Addressing the key challenges that a growing video library can present for brands if not managed efficiently

      Saman Nejad: Speaking in the B2B Theatre 1

      15.40 - 16.10

      Saman Nejad

      Shaping the future of work with remote teams!

      Saman Nejad will speak about the importance of remote working and remote team building in the digital age and its benefits to hirers, freelancers and the wider world. Saman will also present how the advances in technology and use of latest tools and communication applications are making remote collaborations much easier on a global scale; and the role that Prolancer is playing in ensuring that both the businesses and individuals around the world can take advantage of remote working opportunities. 3 Key Takeaways: - Why is remote working the future of work? And what benefits it could provide to businesses, individuals and the wider world. - How to create a remote team or become a remote worker (Professional Freelancer) - What are the useful Apps and Tools for remote collaboration