B2B Expo logo

25 & 26 MARCH 2020


B2B Theatre 2

    • Wednesday

      Simon Wharton: Speaking in the B2B Theatre 2

      11.00 - 11.30

      Simon Wharton
      PushON Ltd

      Build a winning B2B eCommerce Strategy

      Trade customers now expect to buy from you in the same way as they do when buying at B2C products and services. You may think your customers just want to buy from you via printed catalogues, phone and email. However preparing for the next generation of buyers by providing them a seamless eCommerce experience will deliver a competitive edge. Through digital transformation, win tenders, generate more revenue, more cost effectively, and build a company prepared for the future. Learn how to build for eCommerce. 3 Key Takeaways: - Learn how to transform your business online - How you can attract more customers - How to improve the customer experience and give them what they want

      Dave Colgate: Speaking in the B2B Theatre 2

      11.40 - 12.10

      Dave Colgate
      Vertical Leap

      E-A-T: How to create content that Google likes

      If you want your content to be prolific on Google, it needs to satisfy Google's E-A-T guidelines. In this seminar, we'll take a look at what E-A-T means, why it's so important for your SEO in 2020 and what actions you need to take to make sure your content is E-A-T friendly. 3 Key Takeaways: • Why E-A-T is important • How to check existing content for E-A-T • Ideas for new E-A-T content

      Dr Rachel Cornish: Speaking in the B2B Theatre 2

      12.20 - 12.50

      Dr Rachel Cornish

      B2B Leads - Increasing Quality and Quantity

      Stefano Marrone: Speaking in the B2B Theatre 2

      13.00 - 13.30

      Stefano Marrone
      Nucco Brain

      The Case for Creative in B2B Marketing

      At Nucco Brain we work with brands that are under pressure to perform better. Because of this pressure, some companies find it easier to create communications, internal messaging or learning based materials that are simple, familiar to the target audience, and safe. However, we believe in the power of creativity and telling stories. There is overwhelming evidence for breaking new creative ground in often overlooked industries, and entertaining audiences no matter the complexity of the message. Creativity can not only help organisations stand out but turn them into powerhouses of enterprise and set them far beyond their competition. 3 Key Takeaways: i.e. what are the main things a delegate will learn from your seminar (Bullet points) - How to influence stakeholders to add creativity to their marketing campaigns - The importance of using creativity to stand out within the B2B space - How creativity can be a strategic tool.

      Neil Andrew: Speaking in the B2B Theatre 2

      13.40 - 14.10

      Neil Andrew
      PPC Protect

      Bots, Humans & Nuclear Weapons: The Global War On Ad Fraud

      As digital advertising spend has grown, so has the potential for criminals & fraudsters to steal that money. With ad fraud losses expected to top $50bn per year within the next 5 years, and the AdTech industry struggling to catch up, it's more critical than ever to understand the risks to your business and how to mitigate them. We will discuss the different types of ad fraud taking place today, the scale of the operations involved, and how you can protect your business from becoming a victim.

      Richard Simpson: Speaking in the B2B Theatre 2

      14.20 - 14.50

      Richard Simpson

      Text Messaging & Customer Engagement: How to get it right!

      Learn where text messaging fits in the customer journey and how to effectively integrate texting into your engagement strategies. We'll share examples of how our customers have successfully used text to improve their business processes and take you through practical ways that'll help you do the same. 3 Key Takeaways: - The fundamentals of using text messaging for business - Ways to successfully integrate text messaging into your customer engagement strategy - Practical examples of successful texting campaigns

      Angus Thwaites: Speaking in the B2B Theatre 2

      15.00 - 15.30

      Angus Thwaites
      The Telemarketing Company

      High quality leads, high performance sales, with the human touch

      A fundamental shift in the way customers view brands makes channels that build trust and deliver meaningful connections more valuable than ever. Not only is human interaction a strong differentiator in our digital world, phone-based marketing provides an agile and powerful channel that can improve lead flow, quality and conversion in ways that other channels can't. We consider how a flexible, personal channel such as voice delivers the authentic, 'human' experience that customers expect, whilst driving high-value results throughout the customer life-cycle, delivering sales, increasing profitability, and extending lifetime value. 3 Key Takeaways: - Understand the benefits of the human touch within a digital strategy - Learn how phone-based marketing can accelerate sales and marketing performance - See real customer examples

      Adam Stafford: Speaking in the B2B Theatre 2

      15.40 - 16.10

      Adam Stafford

      The power of direct mail in the digital age

      Whether it is direct mail or transactional, print mail can provide your campaign the best chance of getting noticed. It is also effective in getting more traffic interacting with your digital content, as it can deliver up to 57% open rates and is still likely to be visited after 28 days. This seminar will highlight how direct mail can help deliver differentiation and boost the value of your digital content. 3 Key Takeaways: - Gain knowledge on the latest performance statistics around direct mail - How to get the most out of your direct mail campaign (case studies) - The power of direct mail, when used part of a multi-channel approach