B2B Expo logo

25 & 26 MARCH 2020


B2B Theatre 3

    • Wednesday

      Joanna Gracz: Speaking in the B2B Theatre 3

      11.00 - 11.30

      Joanna Gracz

      how to make effective, data-driven keyword research for SEO.

      No matter what your company does, if you have a website, keyword analysis is one of the basic activities you need to do. During my speech I will show you how to approach this topic cleverly and use the data for this purpose, so that the whole process will run smoothly and effectively. 3 Key Takeaways: - how to find valuable keywords - how to use data and technology to improve your daily work with keyword analysis - what a topical authority is and why it is worth to plan content according to this theory

      Alex Cairns: Speaking in the B2B Theatre 3

      11.40 - 12.10

      Alex Cairns
      Move Marketing

      Needle in the haystack - B2B marketing planning that drives success

      Good B2B marketing is often as much about scientific and strategic approach as it is about creativity. Alex will share his experience on what he has found helps motivate, shape and drive his approach to B2B marketing to achieve transformational results for clients.

      Dan Barreto: Speaking in the B2B Theatre 3

      13.00 - 13.30

      Dan Barreto
      Demand Dogs

      Boost your sales with AI powered leads

      This will be an introductory chat on how our automated AI lead generation will help improve your sales conversions. We will show you how we take your content and analyze it with our AI and match it with the intent our subscribers (your future leads) are showing. Ultimately you will understand the importance of our high-quality leads in your sales process. 3 Key Takeaways: • How AI lead generation works • How it will increase the success rate of your sales team • How to generate a higher ROI per sales lead

      Mike Dry: Speaking in the B2B Theatre 3

      14.20 - 14.50

      Mike Dry

      How to Make Customer Success an Engine for Growth

      Your customer success team knows your customers desires, what your product is capable of, and all its gaps. With the right process, CS can become: - The #1 contributor to the development of your product(s) - A huge source of revenue from consistent “upsales” - A font of knowledge to inform your future marketing efforts. Let’s discuss how.

      Andy Lampard: Speaking in the B2B Theatre 3

      15.00 - 15.30

      Andy Lampard
      B2B Podcaster Associates

      Why B2B brands need to be early adopters of podcasting

      A recent Survey by LinkedIn of 2500 members discovered that 44% of senior-level decision-makers, who know what a podcast is, make time to listen to podcasts. 3 Key Takeaways: - Learn how you attract influence, and retain relationships with decision-makers outside their office with high-value distraction-free engagement - Discover how podcasting can lead you to become a significant industry influencer and create conference speaking opportunities - Find out how you podcasting can create a high ROI by remarketing or repurposing content for over 20 social media channels and industry publications

      Peter Watson: Speaking in the B2B Theatre 3

      15.40 - 16.10

      Peter Watson

      Innovative Digital Marketing for B2B Businesses

      Thanks to decreasing organic reach, and increasing digital ad costs, brands are now having to become more disruptive than ever before to get their message out, but what should they be doing? Peter will share what he is recommending his clients, as well as one of the greatest secrets in B2B focused marketing; which, if you're brave enough to do, will have a huge impact on your business. 3 Key Takeaways: - How you can break through a noisy social media world - Where are the best places for your budget, and what to do next? - How to become the number one brand in your sector