B2B Expo logo

25 & 26 MARCH 2020

ExCeL LONDON

Seminar Theatre 5

    • Wednesday

      Niels Bouwman: Speaking in the Seminar Theatre 5

      11.00 - 11.30

      Niels Bouwman
      Lytho

      Your brand foundation: a consistent brand experience across channels

      How to manage all your digital assets within your scattered ecosystem? 3 Key Takeaways: - The importance of maintaining brand integrity & consistency - Maximizing your people's talents is key - How to maximize your ROI with a DAM solution

      Joe Allen & Luke Conrad: Speaking in the Seminar Theatre 5

      11.40 - 12.10

      Joe Allen & Luke Conrad
      Aurora

      How to Successfully Build and Run Channel Marketing Campaigns.

      Very few producers actually sell the goods they produce themselves, which are instead sold through dealers. Discover how to run your channel marketing programmes and encourage dealers to successfully run marketing campaigns for your organisation. Joe and Luke’s talk covers all aspects of channel marketing from building the foundations to successfully running dealer campaigns, generating leads, tracking ROI and maintaining brand essence through dealers.

      Adam Oldfield: Speaking in the Seminar Theatre 5

      12.20 - 12.50

      Adam Oldfield
      Force24

      How to build a high-performance, integrated marketing campaign in 2020

      An in-depth look at what integrated means in 2020, and how to harness the power of multiple channels to drive a high-performing integrated campaign. 3 takeaway points: - What is an integrated campaign and why should I run one? - How do I use multiple marketing channels in harmony? - What does the anatomy of a high-performing campaign look like?

      Cari Kirby: Speaking in the Seminar Theatre 5

      13.40 - 14.10

      Cari Kirby
      Peek & Poke

      Game On: Building Emotional Engagement in B2B Marketing with Games

      Creating emotional connections with your audience is not just a B2C game. We are all human. We can all burst into laughter, cry out in frustration and punch the air in delight. If these reactions are the result of a marketing campaign, we know we’re generating meaningful and powerful connections between audience and brand. This session will focus on how global B2B brands have been using games to break through emotional barriers with great business results.

      Tim Knight: Speaking in the Seminar Theatre 5

      14.15 - 14.45

      Tim Knight
      NewFlight

      Stop Making Sh** Videos

      Ashley Brower: Speaking in the Seminar Theatre 5

      15.00 - 15.30

      Ashley Brower
      ClickDimensions

      Use ClickDimensions to power-boost your marketing with Dynamics 365

      Join us for an exciting session where we will demonstration the features and functionalities of the ClickDimensions marketing automation solution. Learn how to streamline your digital marketing efforts inside of Microsoft Dynamics. 3 Key Takeaways: • Why connecting your marketing activities in CRM is crucial to your business • Capturing leads in your CRM and marketing them through to close • Overview of the marketing automation suite

      Niels Bouwman: Speaking in the Seminar Theatre 5

      15.40 - 16.10

      Niels Bouwman
      Lytho

      Your brand foundation: a consistent brand experience across channels

      How to manage all your digital assets within your scattered ecosystem? 3 Key Takeaways: - The importance of maintaining brand integrity & consistency - Maximizing your people's talents is key - How to maximize your ROI with a DAM solution