B2B Expo logo

25 & 26 MARCH 2020


Seminar Theatre 7

    • Wednesday

      Tom Ward: Speaking in the Seminar Theatre 7

      11.00 - 11.30

      Tom Ward

      How to Build a Business Case for B2B Influencer Marketing

      This seminar will provide practical tips & frameworks to B2B Marketing & Comms professionals on how to build a business case for B2B influencer marketing as a strategy to drive awareness, consideration and trust in the market.

      Xabier Izaguirre & Chloá McKenna: Speaking in the Seminar Theatre 7

      11.40 - 12.10

      Xabier Izaguirre & Chloá McKenna
      Oban International

      How to Generate High Quality B2B Leads with International Marketing

      Find out how to plan and execute an online B2B marketing strategy that reaches your international audiences effectively and earns you more qualified international leads. 3 Key Takeaways: • Plan and execute an online B2B international marketing strategy • Using this strategy to generate more high quality B2B leads • Ways to reach key international decision makers and how to convert them This seminar will provide expert and practical advice, with examples, on identifying your international prospects and understanding their online behaviours and motivations. We will show you how to reach key decision makers and how to convert them more effectively into qualified international leads through digital channels.

      Rumble Romagnoli: Speaking in the Seminar Theatre 7

      12.20 - 12.50

      Mariano Godoy: Speaking in the Seminar Theatre 7

      13.00 - 13.30

      Mariano Godoy

      How to build a quick go-to market ad campaign.

      In order to win in 2020 you have to hack your way through your marketing efforts. In this seminar we will cover how you can, with a few easy steps, create effective and strategic methodologies to maximise opportunities to engage with new potential customers! 3 Key Takeaways: ? - Gain knowledge on how to build marketing campaigns that matter - Learn how to influence buyers with your content backed up by technology - Learn how to A/B test your ideas through constant design iteration in your marketing efforts.

      Sergei Golubev: Speaking in the Seminar Theatre 7

      13.40 - 14.10

      Sergei Golubev
      The School of UX

      Fake It Before You Make It: Prototype, Test, Fail Fast

      You’re spending huge budgets on new product design, it takes ages to complete, and by the time your project goes live it’s not necessarily a success you were hoping for? Sadly, quite a few digital transformation programs end up with what I call “same thing as before, just in a different colour” – where actually nothing substantial is done in terms of improving customer experience, and instead it was more of a playing around with new technologies and… money drain *sigh*. Having a gut feeling when making decisions is not bad (most businesses are a gamble!), but does it always work 100%? We’ve all been there when you’re redesigning your company website: your CEO wants to have that “Buy now” button bigger and brighter, your marketing team wants to have more photos with people, and your designers are convincing you to… well, do none of this. No need to have all these arguments when you can ‘A/B test’ all these assumptions and go ahead with the best performing one using facts rather than gut feel. There’s more efficient “fail fast” approach where your business with the help of marketing and designers can quickly validate your ideas by creating interactive prototypes and user testing these way before you have a heart attack when you shell out on a hefty invoice from your software development team, and then there’s “game over” moment. In this talk I share practical tips on how so called ‘Lean UX’ approach can save time and money in product design and development. And guess what – you don’t need to be technical or write a single line of code! Plus, all this can be completed in just under a week and won’t cost an arm and leg. Boom! It’s hard to believe, right? Well, if you join this talk, you’ll find out how that’s possible. 3 Key Takeaways: • How rapid prototyping will help your business to quickly visualise various ideas before you need to code them. • How remote user testing will help your team to validate all those assumptions with end-users and get feedback early. • How A/B testing of different wording/images/colours/logos will help you make informed decisions and pick the best performing ones based on facts, not just gut feeling.

      Neill Murphy: Speaking in the Seminar Theatre 7

      14.20 - 14.50

      Neill Murphy
      Lead Forensics

      The future of lead generation: everything you need to know

      Generating leads is a pain-point for B2B businesses everywhere. To keep your sales funnel topped, prospecting needs to be ongoing. But, how can B2B professionals overcome common lead generation challenges? What are the best tactics for generating new business opportunities? And, how can we maximize our websites, online presence and MarTech stack to yield the best results? In this seminar, Neill Murphy, Enterprise Sales Manager at Lead Forensics, explains everything you need to know about B2B lead generation in 2020. Join us to transform your funnel, supercharge your pipeline and bring your lead generation strategy up to speed. 3 Key Takeaways: - How B2B organizations can overcome common prospecting challenges and supercharge their lead generation strategy with the best tactics, alignment, data and insight. - How to optimize your website for maximum impact — and why your site is the central hub of your lead generation efforts. - How to build an innovative, integrated MarTech stack — and why it is crucial to future-proof your lead generation strategy.

      Max Hannah: Speaking in the Seminar Theatre 7

      15.00 - 15.30

      Max Hannah
      Social Tree Global

      The Rise of Social Media Automation & Bots

      Automation is disrupting every industry from manufacturing to retail and its no surprise that it is changing the landscape of social media. In this talk Max Hannah Co-Founder of Social Tree Global dives into how Social Media Automation and Bots are going to change the way we communicate in the future and how marketers and business leaders can leverage them to gain a competitive advantage.

      Ross Jenkins: Speaking in the Seminar Theatre 7

      15.40 - 16.10

      Ross Jenkins

      Automating your business

      In today's age, time is money. That's why automating your business will save you time and increase your ROI. Move with the digital age and see the advantages automation can give you.