Seminar Theatre 7
11.00 - 11.30
How to Build a Business Case for B2B Influencer Marketing
This seminar will provide practical tips & frameworks to B2B Marketing & Comms professionals on how to build a business case for B2B influencer marketing as a strategy to drive awareness, consideration and trust in the market.
11.40 - 12.10
Xabier Izaguirre & Chloá McKenna
How to Generate High Quality B2B Leads with International Marketing
Find out how to plan and execute an online B2B marketing strategy that reaches your international audiences effectively and earns you more qualified international leads. 3 Key Takeaways: • Plan and execute an online B2B international marketing strategy • Using this strategy to generate more high quality B2B leads • Ways to reach key international decision makers and how to convert them This seminar will provide expert and practical advice, with examples, on identifying your international prospects and understanding their online behaviours and motivations. We will show you how to reach key decision makers and how to convert them more effectively into qualified international leads through digital channels.
12.20 - 12.50
EXCLUSIVE INSIGHTS FROM LUXURY BRANDS. THE ART OF STORYTELLING.
13.00 - 13.30
How to build a quick go-to market ad campaign.
In order to win in 2020 you have to hack your way through your marketing efforts. In this seminar we will cover how you can, with a few easy steps, create effective and strategic methodologies to maximise opportunities to engage with new potential customers! 3 Key Takeaways: ? - Gain knowledge on how to build marketing campaigns that matter - Learn how to influence buyers with your content backed up by technology - Learn how to A/B test your ideas through constant design iteration in your marketing efforts.
13.40 - 14.10
The School of UX
Fake It Before You Make It: Prototype, Test, Fail Fast
You’re spending huge budgets on new product design, it takes ages to complete, and by the time your project goes live it’s not necessarily a success you were hoping for? Sadly, quite a few digital transformation programs end up with what I call “same thing as before, just in a different colour” – where actually nothing substantial is done in terms of improving customer experience, and instead it was more of a playing around with new technologies and… money drain *sigh*. Having a gut feeling when making decisions is not bad (most businesses are a gamble!), but does it always work 100%? We’ve all been there when you’re redesigning your company website: your CEO wants to have that “Buy now” button bigger and brighter, your marketing team wants to have more photos with people, and your designers are convincing you to… well, do none of this. No need to have all these arguments when you can ‘A/B test’ all these assumptions and go ahead with the best performing one using facts rather than gut feel. There’s more efficient “fail fast” approach where your business with the help of marketing and designers can quickly validate your ideas by creating interactive prototypes and user testing these way before you have a heart attack when you shell out on a hefty invoice from your software development team, and then there’s “game over” moment. In this talk I share practical tips on how so called ‘Lean UX’ approach can save time and money in product design and development. And guess what – you don’t need to be technical or write a single line of code! Plus, all this can be completed in just under a week and won’t cost an arm and leg. Boom! It’s hard to believe, right? Well, if you join this talk, you’ll find out how that’s possible. 3 Key Takeaways: • How rapid prototyping will help your business to quickly visualise various ideas before you need to code them. • How remote user testing will help your team to validate all those assumptions with end-users and get feedback early. • How A/B testing of different wording/images/colours/logos will help you make informed decisions and pick the best performing ones based on facts, not just gut feeling.
14.20 - 14.50
The future of lead generation: everything you need to know
Generating leads is a pain-point for B2B businesses everywhere. To keep your sales funnel topped, prospecting needs to be ongoing. But, how can B2B professionals overcome common lead generation challenges? What are the best tactics for generating new business opportunities? And, how can we maximize our websites, online presence and MarTech stack to yield the best results? In this seminar, Neill Murphy, Enterprise Sales Manager at Lead Forensics, explains everything you need to know about B2B lead generation in 2020. Join us to transform your funnel, supercharge your pipeline and bring your lead generation strategy up to speed. 3 Key Takeaways: - How B2B organizations can overcome common prospecting challenges and supercharge their lead generation strategy with the best tactics, alignment, data and insight. - How to optimize your website for maximum impact — and why your site is the central hub of your lead generation efforts. - How to build an innovative, integrated MarTech stack — and why it is crucial to future-proof your lead generation strategy.
15.00 - 15.30
Social Tree Global
The Rise of Social Media Automation & Bots
Automation is disrupting every industry from manufacturing to retail and its no surprise that it is changing the landscape of social media. In this talk Max Hannah Co-Founder of Social Tree Global dives into how Social Media Automation and Bots are going to change the way we communicate in the future and how marketers and business leaders can leverage them to gain a competitive advantage.
15.40 - 16.10
Automating your business
In today's age, time is money. That's why automating your business will save you time and increase your ROI. Move with the digital age and see the advantages automation can give you.
11.00 - 11.30
How to buy your next website
The buying process for a new website can be daunting, but when armed with the right questions and a vigorous briefing document, marketers and business owners can feel confident they''re taking the right steps to find a web agency that''s right for them. Using his 20+ years of experience, Rich will demystify the buying process, outline what questions you should be asking prospective agencies and ensure you''re capturing the essence of your project in the website brief. 3 Key Takeaways: - Key qualifying questions to ask your prospective agency - An insight into the website buying process and how long it takes - How to write a concise website brief for your agency
11.40 - 12.10
I want to grow my influencer marketing program. What now?
You know you want to engage influencers, and you might have even invited some to an event or two. But how do you really embed influencers into your business as usual marketing and communication strategy, and get your key employee advocates involved? We’ll be taking the most common obstacles to success and introducing you to the frameworks that will help you overcome them, drawing on our experience of running hundreds of influencer programs.
12.20 - 12.50
Nikki Scrivener and Jon Smith
Fourth Day PR and Autocab
The power of B2B PR – how Autocab took on Uber
Brand perception is a crucial consideration in any B2B marketing strategy. Especially if you're seeking to establish your credentials against a dominant market leader. In this session, Jon Smith, chief marketing officer at Autocab, and Fourth Day PR discuss how they are using PR to raise awareness of an alternative to the ride hailing giant Uber in the taxi technology market. Jon will also reveal how PR has helped Autocab draw attention to its technology platform within previously untapped but promising sectors, start conversations with some of the industry's leading influencers and strengthen its corporate reputation. 3 Key Takeaways: • How an enhanced reputation can feed your wider marketing initiatives • How to measure the impact of PR on your business • How to get the best out of your PR partner
13.00 - 13.30
Tips & Tricks to help you improve your video content today
Video is now an integral part of the B2C and B2B marketing & customer engagement process. Good quality smartphones and clever software make it even easier for companies to create their own content in-house. But how do they avoid the pitfalls of poor quality, boring footage, wasting time, energy and money? In this seminar we'll share with you a series of practical tips and tricks to improve the quality of your own video content and improve your engagement rates, from shooting angles, working with light, interview techniques, generating content ideas to smart ways to store and reuse your content for maximum value. 3 Key Takeaways: • Professional filming tips & techniques you can use to elevate the quality of your content • Clever content creation – how to create better content more efficiently • What not to do – avoiding these common mistakes will instantly make your video content better
13.40 - 14.10
How to put your ABM on rocket fuel with next level personalisation
In this session, we’ll review the ABM martech landscape and how using the right combination will supercharge your ABM strategy and deliver real results. 3 Key Takeaways: - Establishing the best martech for your ABM requirements – what to use and why - How to use martech to drive real results, revenue and ROI from your ABM campaigns - Using martech for ABM in real life
14.20 - 14.50
The Mighty Pie Creative Studio
The Power of Modern Animation in Digital Marketing
Animation is one of businesses most powerful content formats in this digital age. It can be the face of your brand, or the disruptor to pioneer uncharted waters. In this seminar we discuss the secrets to get the most out of animation, a quick method to aid storytelling and which styles of animation are best suited for your marketing and brand.
15.00 - 15.30
Telling Great Stories – It's Easier than you Think
What comes to mind when you think of a great story? It can be easy to mislead ourselves into thinking stories have to be complex and detailed to be interesting. The truth is, the simpler the story is, and the simpler the language is- the more the story will stick. 3 Key Takeaways: i.e. what are the main things a delegate will learn from your seminar (Bullet points) - How the brain is wired for stories - Why simple works better - How to measure the “easiness” of your storytelling/writing